aTP- Arab tourism portal- The Seychelles Tourism Board Office in Dubai had a fruitful participation at the Bride Dubai held last 10th-13th February 2016 at the Dubai World Trade Centre.
Bride Dubai 2016, a consumer event offered a fun, interactive, dynamic and exciting 4-days that inspired not just the bride but also different women who wants to be fabulously beautiful. The affair, the region’s leading wedding and lifestyle event was a well – attended as men and women alike, people in different status went and enjoyed the fair.
The yearly wedding and lifestyle event attracted more than 30,000 visitors with a good number of companies from different industries joined and exhibited in the event. Seychelles Tourism Board Office in Dubai is very pleased on the outcome as majority of those who visited the stand were planning to spend their honeymoon or wedding to the Seychelles and In addition to that, there were also families who visited the stand and plans to spend their family holidays in the destination.
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UAE is considered as one of the consistent top feeder market to Seychelles and in the 2015 year ending visitor statistics it recorded a 52.96 % increase in visitor arrivals. As the office intend to be more visible in the consumer level this year, the Bride Dubai is a fitting event where the Seychelles Tourism Board Office in Dubai had the chance to interact with different people either telling their wonderful experience in Seychelles or looking for a perfect place for wedding or honeymoon. The event also was a great platform to know what the consumer needs and what we can do to address it.
“With the increasing number of visitors Seychelles is receiving from the UAE, this shows that the destination is being recognized as one of the dream destinations. We are elated to know that travelers are aware of the destination and its popularity goes not just to couples for their weddings and honeymoon but also for family holidays,” said Ahmed Fathallah, Regional Manager, Seychelles Tourism Board Office in Dubai.
Majority of the inquiries the office received from different stand visitors were for honeymoon from February-September 2016 and the latter part of the year as well as wedding and honeymoon for the early part of 2017. Family Holidays enquiries were also received for the month of August 2016.
“The affirmative response we have received from the consumers at the Bride Dubai 2016 inspires us to participate in other consumer focused fairs. Having a continuous presence serves a reminder about the product and its offering, added Fathallah”
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Bride Dubai 2016 is still considered as one of the targeted niche consumer events for the Seychelles Tourism Board Office in Dubai and will explore more opportunities to further increase the awareness and attract more visitor arrivals to the Seychelles Islands.
