Antonoaldo Neves, Chief Executive Officer of Etihad Airways, commented: “We’re proud to embark on this partnership with e& UAE which showcases our commitment to delivering extraordinary customer service for our guests, as well as growing Abu Dhabi as a leading destination. This partnership touches on various facets, from enhancing our respective loyalty programmes, Etihad
Guest and Smiles, to developing synergies across our business. As two leading global, home-grown brands, we look forward to what this collaboration will deliver for our mutual customers.”
Masood M. Sharif Mahmood, Chief Executive Officer of e& UAE, said: “This partnership marks a significant step forward as we leverage our collective capabilities. By combining our strengths, we aim to increase the engagement on both Etihad
Guest Miles and Smiles platforms, elevate the customer
experience and highlight Abu Dhabi as a premier destination on the world map. Strategic partnerships are a key part of our journey, enabling us to unlock value for our customers and provide them with the
flexibility of choice to enjoy a diverse range of benefits within our loyalty programmes.”
Sales collaboration targeting the SMB sector
The MoU will also see both companies explore ways to support the Small and Medium-sized Business (SMB) sector. Through joint
initiatives, Etihad and e& UAE will assess the possibility of creating tailored solutions and offerings for this critical business segment. By combining resources and expertise, the partnership aims to
promote sustainable business growth and long-term success within the SMB sector, delivering mutually beneficial outcomes.
In addition to loyalty,
marketing, and sales efforts,
Etihad Airways and e& UAE are committed to exchanging best practices and insights to enhance customer
experience. This knowledge-sharing initiative will allow both parties to jointly explore
opportunities that improve decision-making processes, helping to anticipate customer needs, identify
seasonal trends, and respond to market shifts more effectively.
The partnership aligns with both companies’ long-term vision of strengthening the UAE’s position on the global stage while delivering enhanced products and services to their respective customers.