Abu Dhabi s hotels post record 2014 performance

Abu Dhabi s hotels post record 2014 performance
 

Almasalla, ATP News- ABU DHABI,  (WAM) – Abu Dhabi s hotels and hotel apartments have had their best ever year in terms of guest arrivals, guest nights and revenues, comfortably beating the sector’s 2014 targets.

Figures just released by Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi, show that guest arrivals in 2014 totaled 3,494,063, a year-on-year rise of 25%, with guest nights climbing 19% over a 2013 comparison to reach 10,463,137, prompting the Authority to consider new targets from current projections for 2015 and beyond.

"The industry has performed extremely well, surpassing our 3.1 million guest target and with significant growth being recorded in occupancy and revenues," said Sheikh Sultan bin Tahnoon Al Nahyan, Chairman, TCA Abu Dhabi.

"The exceptional 2014 performance reflects the heightened awareness of our world-class tourism offering, and there are encouraging signs for further growth as we add more diverse products, drive more effective stakeholder coordination and expand our local, regional and global marketing initiatives," he added.

Total hotel revenues rose 14% to AED 6.28 billion with room revenue accounting for AED 3.26 billion, which was up 15% on 2013 while food and beverage income climbed 11% to AED 2.33 billion.

"Despite these encouraging results, there remains room for improvement, notably a dip in length of guest stay and a slight slip in average room rate, which we are actively addressing with the industry," said Jasem Al Darmaki, Acting Director-General, TCA Abu Dhabi.

Hotel occupancy for the year came in at 75%, which is up 6% on the comparative period.

"This is excellent news when viewed against the background of a 7% rise in available hotel rooms year-on-year," added Al Darmaki. Abu Dhabi now has 160 hotels and hotel apartments as compared to 150 last year and currently boasts 28,374 rooms as opposed to 26,001 for the comparative period.

The emirate’s current average-length-of-stay fell 4% from 3.13 to 2.99 nights and the prevailing average room rate is AED 442.

Domestic tourism continues to perform well for Abu Dhabi, with hotel guest numbers from within the UAE exceeding a million for the first time, accounting for almost a third of all arrivals – an increase of 20% on 2013.

India remains Abu Dhabi’s largest overseas source market for hotel guests, posting a 32% increase and eclipsing its stellar 2013 performance figures to reach 231,702 guests, delivering 850,443 guest nights – which was up 23%.

Europe’s primary source markets also posted significant double-digit growth in guest arrivals, with equivalent guest night performance growth tempered by across-the-board slips in average length of stay.

Once again, the UK was the second largest overseas producer with 203,788 Britons checking into the emirate’s hotels last year – a 25% lift on 2013. British arrivals accounted for 877,162 guest nights – 15% more than 2013 with an average length of stay of 4.3 nights, down 8% from the 4.68 night peak of the previous year.

Germany held its position as the third largest overseas source market with 138,604 hotel guests – a 16% uplift on 2013. Germans delivered 631,179 guest nights, which was up 8% on the previous year.

The United States surged from seventh to fourth most productive market on the back of a 37% increase, delivering 123,196 hotel guests, with one of the longest staying averages at 4.94 nights, narrowly missing out to Russia which posted a table-topping average length of stay of 5.3 nights.

Regionally, arrivals from the GCC rose by 25%, with Saudi Arabia Abu Dhabi’s top performer. Arrivals from the Kingdom rose 32% year-on-year. Internationally, China delivered the highest percentage growth – of 166% in arrivals and 145% in guest nights, elevating it to the emirate’s fifth most productive overseas market.

Within the emirate, the 10 three-, four- and five-star hotels of the Al Gharbia, Western, Region were bolstered by an increase in average length of stay, bucking the trend and posting a 10% increase to 3.43 nights, generating a 22% increase in guest nights, testament to the mounting appeal of the region’s luxury ‘desert meets the sea’ proposition.

Guest arrivals to the emirate’s heritage heartland city of Al Ain also posted an 11% increase.