Air Malta Assists the Breast Care Support Group
Almasalla,Gate Arab Tourism News- Once again, Air Malta together with Sky Gourmet, will be assisting Europa Donna Malta (Breast Care Support Group) during the month of October.
The aim of this fundraising campaign is to help increase attention amongst the airline’s passengers about the awareness and early detection of breast cancer as well as support for breast cancer patients.
October is breast cancer awareness month, marked in countries across the world. During this month Air Malta’s cabin crew distribute pink ribbons and collect donations from passengers on selected flights to help this Maltese charity organisation. Last year Air Malta’s cabin crew managed to collect €3,800 from this campaign. Air Malta customer facing staff will be wearing their pink ribbon throughout October.
The donations collected help fund printing of communication material to raise awareness amongst women on the importance of choosing healthy food and practising some form of exercise. These are two important factors that may lower the risk of developing breast cancer.
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Gertrude Abela on behalf of the organisation thanked the national airline for its continuous support. Ms. Abela said that it is only through the generosity of the public and companies such as Air Malta that they can continue helping and supporting the community.
Europa Donna Malta (Breast Care Support Group) is a voluntary non profit making NGO and has been active since 1989. Its mission is to raise awareness and support patients and families passing through the trauma of breast cancer. Throughout the year the group works very hard to organise awareness campaigns and holds talks in schools and in different places of work. The group operates a 24 X 7 support line (which can be reached by dialling 9999 4666) which handles a large number of calls throughout the year, and can also offer one-to-one counselling. All services and materials are free of charge.
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This campaign also forms part of Air Malta’s Corporate Social Responsibility initiatives whereby the airline supports organisations that work hard in the Maltese community. No other airline operating to Malta provides continued support to voluntary and non-governmental organisations like Air Malta.
