Tourism Malaysia appoints Marketing Managers for South India & Mumbai
Almasalla,Gate Arab Tourism News- Tourism Malaysia has announced three new appointments to its India team, as per a release. M C Kavitha has been appointed as Marketing Manager for South India and Ratna Mehta and Sneha Rai as Marketing Manager and Marketing Executive for Mumbai, respectively.
With the primary objective of promoting travel to Malaysia, Kavitha’s role entails strengthening marketing efforts by liaising with corporate offices, aviation and hospitality industry, embassies, tourism boards and travel fraternity in and around South India. She will also be responsible for driving numbers through implementation of food and cultural promotions and festivals, Tourism Malaysia’s participation in travel exhibitions, fairs and travel mart and conducting training workshops. Kavitha has an experience of over 17 years in the travel arena having worked with organisations like Air Sahara, Sri Lankan Airlines, Qatar Airways, etc.
Mehta will look after marketing and promotional activities for Tourism Malaysia with a concentrated focus on the Indian market. Through innovative marketing initiatives and ground level connect with the target audience, Mehta’s mandate will mainly entail promoting the brand and enhancing positive publicity for Malaysia among all stakeholders. Mehta comes with a vast experience in the travel trade sector from developing standard operating procedures to quality control tools and has worked with some of the leading names in this sector.
Rai’s primary role will be to assist in disseminating information to travel agents, tour operators, airlines, local and foreign media clubs associations to generate greater awareness and interest on Malaysia tourism products and attractions. She will also be responsible for monitoring current trend and development in the tourism sector and assisting the marketing division in formulating strategies.
