Attended By Officials of Both Companies
aTP- Arab tourism portal- Orange, one of the world’s leading telecommunications operators, announced today that Egypt’s Mobinil, is officially rebranded to the Orange brand.
The announcement came during a press conference held on the 8th of March 2016 in Cairo, where Mobinil was officially rebranded as Orange, thus further expanding the group’s footprint in the Africa, Middle East and Asia (AMEA) region. The press conference was headed by Orange’s Chairman and Chief Executive Officer, Stéphane Richard, and Yves Gauthier, Chief Executive Officer of Orange Egypt – formerly Mobinil.
On this Occasion, Stéphane Richard, Chairman and Chief Executive Officer of Orange, commented, “Egypt is a dynamic and growing market, thus it is important for Orange to be present in it. We are delighted to bring the Orange brand to this important market.
Today Orange is a mobile operator in Egypt, but we want to be much more than that in the future. We want to be a true digital player and help the Egyptian economy and its people to draw the benefits of the digital age.”
Yves Gauthier, Chief Executive Officer of Orange Egypt – formerly Mobinil – said, "We are now part of a truly international group with all the backing that brings. In addition to benefiting from group-wide synergies and know-how, we are adopting the Orange strategy to place the customer experience at the heart of what we do so that we can deliver on our promise ‘to connect our customers to what is essential in their lives’.” He added, “Today is a proud day for all our employees who have worked extremely hard to reach this moment and we hope our customers will enjoy a new experience.”
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Mobinil is one of Egypt’s largest mobile operators. Since its inception in 1998, it has been serving nearly 33 million customers and has acquired around 33% of the market share. Mobinil has benefited from the global presence and insights of Orange, its largest shareholder. It also acquired an impressive repertoire of awards and certificates, including being named Top Employer Egypt and Top Employer Africa.
In welcoming Mobinil’s subscribers into the Orange family, not only individuals throughout Egypt will benefit from Orange’s unmatched customer experience, but the company will also be able to provide new services and benefits to its existing customers across the region.
Orange will leverage its extensive technical, marketing and business know-how to benefit its Egyptian operation and deliver on its promise ‘to connect our customers to what is essential in their lives’. It aims to provide everyone with a unique customer experience.
Orange is planning to invest on all the efforts exerted by Mobinil and its employees and build on it to deliver better services, quality and more benefits for its customers.
Orange Egypt intends to invest about EGP 2.5 annually billion to upgrade networks with a focus on updating data transfer service to cope with the increase in service and frequency band used by the company. The company will develop Mobile Money, Cloud, Online, and Customer Experience services.
