Singapore Tourism Board has been recognized for its successful international promotion of Singapore, having recently been awarded ‘Best Tourism Branding’ and ‘Best Medical Branding’ for its effective marketing campaigns.
The accolades were received at the inaugural Travel Weekly Industry Awards held on June 15 in Hong Kong, a prestigious event that celebrates the leaders of the Asian travel and tourism industry.
The agency’s ‘Best Tourism Branding’ distinction is the result of a strong and consistent destination program titled ‘Uniquely Singapore’, which has effectively communicated Singapore’s attractive leisure travel offering, driving visitor numbers from emerging source markets such as the Middle East.
Mr Ken Low, Assistant Chief Executive (Brand & Communications), Singapore Tourism Board, said: “We wish to thank voters for choosing ‘Uniquely Singapore’. We are delighted that our branding efforts have been recognised and look to keep our brand vibrant, relevant and focused.”
Singapore also picked up the ‘Best Medical Tourism’ award, reaffirming its position as Asia’s premier healthcare hub and destination of choice for international patients from areas including the Middle East, which ranks among the fastest growing regions for medical travel to Singapore.
Elaborating on Singapore’s appeal as a reputable healthcare hub, Dr Jason Yap, Director of Healthcare Services at STB commented: “Singapore is widely regarded as a leading destination for international healthcare seekers. Having welcomed 410,000 international healthcare visitors in 2006 alone, patients realize that they can receive excellent, safe and trustworthy healthcare in Singapore.”
“Singapore is increasingly becoming the ‘destination of choice’ for regional travelers,” said Ke-Wei Peh, Area Director, Middle East and Africa, Singapore Tourism Board. We are honored by these awards as they reinforce our efforts in the Middle East in effectively communicating Singapore’s world-class tourism offering,” he added.
Singapore’s tourism industry contributes significantly to the city-state’s economy, as more than nine million visitors last year generated an estimated US$ 7.2 billion in tourism revenue.
