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STR Global: Europe hotel results for October

Cairo "Almasalla Travel News: – —The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for October 2011, according to data compiled by STR Global.

 

"Despite the economic news across Europe, the hotel market continued to report demand, occupancy and average-room-rate growth”, said Elizabeth Randall, managing director of STR Global. “Cities with higher declines in local revenue per available room missed key events from last year: Cardiff (U.K.) benefited from the Ryder Cup last year and Gothenburg (Sweden) from a medical congress.

Stockholm (Sweden) and Cologne (German) reported increases of more than 20 percent in RevPAR due to a medical congress and the Anuga trade fair, respectively”.

Highlights from key market performers for October 2011 include (year-over-year comparisons, all currency in euros):

• Venice, Italy, rose 12.0 percent in occupancy to 85.2 percent, reporting the largest increase in that metric. Manchester, United Kingdom, followed with a 9.4-percent increase in occupancy to 82.9 percent.

 

Tel Aviv, Israel, reported the largest occupancy decrease, falling 22.6 percent to 70.7 percent, followed by Malmo, Sweden (-14.7 percent to 59.8 percent), and Athens, Greece (-12.8 percent to 60.5 percent).

Three markets experienced ADR increases of more than 15 percent: Stockholm (+23.3 percent to EUR150.29); Cologne (+18.7 percent to EUR135.58); and Lisbon, Portugal (+18.2 percent to EUR99.14).
• Cardiff fell 20.2 percent in ADR to EUR63.29, posting the largest decrease in that metric.

 

Three markets ended the month with RevPAR increases of more than 20 percent: Venice (+25.6 percent to EUR257.15); Stockholm (+23.7 percent to EUR114.07); and Cologne (+22.2 percent to EUR101.31).
• Gothenburg (-22.7 percent to EUR71.21), and Cardiff (-21.1 percent to EUR45.69) reported the largest RevPAR decreases.

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